Making Tracks, the 2015 Edmonton & Region Household Travel Survey gathers information on how, when, where, why people travel.
Your input has a big impact because only a limited number of households are invited to join the study. By representing your neighbourhood and your community, you are ensuring that the survey accurately portrays travel patterns made by residents of your area.
The study area includes:
Questions in the survey focus on 3 areas:
There are three steps to the survey:
1. Sign-Up for the Survey. Log in online here: Survey Login. Or, call the survey hotline at 780.652.2442. This is when you are asked initial questions about your household and the number of people in it. It takes 5 minutes to register.
2. Record your Travel. After you complete Step 1, we send you a one-page Travel Log for each person in your household, either by mail or e-mail. Carry the Travel Log with you on your assigned travel day, making note of where you went, how you got there, and your activities at each place.
3. Complete your Travel Survey. You can complete the demographic questions and report your travel information by logging in to the survey again online here: Survey Login. Or call the survey hotline at 780.652.2442 and give us the information over the phone.
Yes, trips to and from school, sports, play dates, and other activities help us understand the full nature of how the transportation system is used, and how it can be improved to meet the needs of all users.
Providing precise information will mean the survey results will be more accurate.
There is a relationship between things like age, employment status, and income and peoples’ travel patterns (where, how, and why people travel). Information on your type of household helps planners understand and anticipate citizens’ different transportation needs.
The survey may ask you very specific trip details, such as the cost of parking or transit fares; transit wait times; who you were travelling with; and your reasons for the trip. In some cases the questions may seem repetitive; however the survey has to capture the variations in people’s travel choices throughout the day.
The details collected allow transportation planners to verify assumptions on how people are getting around the region, what factors motivate their travel choices and to compare the data with what was collected in previous household travel surveys to see if travel habits have changed over time.
Information about origins and destinations allow us to improve routes and to provide travel options to get to in-demand destinations.
Studies have shown that more complete and better quality information is collected when a travel diary or travel log is used. When people are asked to recall what they did the day before, they will forget some events. Keeping your Travel Log with you will allow you to record each travel activity as it occurs and help to reduce the chance of forgetting any travel on your assigned travel day.
A trip means you left one address location and arrived another (your destination). A trip can use more than one mode of transportation (for example, driving then taking the LRT).
For this study, a trip is one-way, so travelling to and from work would be two separate trips.
When answering "Where did you go to next?", consider the following:
NOT Separate Destinations
Places used as part of a taking transit:
Transfer places are NOT separate destinations unless you dropped someone off there or picked them up there.
Stopping at a gas station, a drive-through, a coffee shop is considered a trip to a separate destination.
If you picked someone up (or dropped them off), driving to the place you picked them up (or dropped them off) is also a trip to a separate destination.
1. You will need the Survey ID given to you in your letter or survey invitation card in order to log in.
2. When you first register online, you will complete the a household questionnaire, then schedule your assigned Travel Day. You can then download the Travel Log form for use on your travel day, or ask us to send it to you by mail.
3. After your Travel Day, you then log in again. At this time you can fill out some demographic information about the people in your household, and report your trips. (If you want to get a head-start on the demographics you can log any time after you signed up, and do those in advance).
The sign-up and household questions take about 5-10 minutes. After your assigned travel day, the demographics and travel sections will take about 5-15 minutes per person in your household. If you want to get a head-start on the demographics, you can do it in advance of your assigned travel day.
You will know that you have contributed to vitally important research study. The last survey was conducted ten years ago and much has changed since then, so your contribution makes a difference!
Also, as a way of saying “thank you”, Malatest & Associates is providing a prize draw for a return flight for four to anywhere in North America, an iPad, a pair of NHL tickets, family recreation passes, or a gift certificate to a local merchant. Odds of winning a prize are about 1 in 90. Prize draw info.
We take your privacy very seriously. All information you provide will be kept entirely confidential and will only be used to represent the travel patterns in your community. This survey information is being collected under the authority of section 33(c) of the Freedom of Information and Protection of Privacy Act (Alberta). Your personal information is collected by a private consultation R.A. Malatest & Associates Ltd., acting on behalf of the City of Edmonton.
For assistance with the survey, or any questions about the survey process, please contact the research firm, Malatest & Associates: